The Smart Mobility industry is disrupting how we understand, among other things, our relationship with our cars. Within it, car-sharing is becoming a fast-growing space, especially in Europe. 

Growth is accelerating so much, that in cities like Madrid we already have up to five different companies operating. The question, though is, is there room for all?

Madrid has nearly four million vehicles (bikes and cars) susceptible to being replaced by car-sharing companies. Car2Go is the market leader with an estimate of 211.000 users in Madrid alone. Assuming that at least 40% of those users own a vehicle, the company’s market share within car owners is of 2,2%. 

Car2Go, as well as that of its competitors, circumscribes their availability to the city center. Roughly half of Madrid’s population lives outside this area. This means that there is plenty of room to grow outside the current operational area.